Concept

Do you have the feeling you might be on to something brilliant and could use a creative brainstorm? Have a great idea but cannot quite put it into words yet? Did you write a text explaining your vision and need a second opinion? Need a communication perspective on your concept? Are you relaunching your concept and want someone to make sure it comes across the way you intend to? 

I would love to be a part of developing and executing your concept. From brainstorming and writing down and/or translating your vision, to establishing your (new) tone of voice and creating a communication strategy that suits your concept.  I am happy to execute the strategy and be a part of the content creation process as well.

For example, I was responsible for establishing the tone of voice, communication strategy and kick-starting the social media campaign of cultural hub Contact Amsterdam, during the first phase of the project where tenants were recruited. I was also part of conceptually adjusting the communication strategy of Amsterdam Light Festival in 2016, making sure the light artists and the proces of their work was put into the spotlight. You can read more about these two projects in depth here